Wednesday, October 29, 2014

REMIX: Ancient Egyptian Art used in Advertisement for Louboutin

      Walk like an Egyptian in the stunning shoe designs of Christian Louboutin. The location on London’s Mount street displayed Ancient Egyptian wonder during Christian Louboutin’s Autumn Winter 2013 window decor. The unexpected theme made buyers feel like they were in the world of the Ancient Egyptians. 

   
        The Sphinx is associated with the sun God and joins the body of a lion and the head of a pharaoh.  The pharaoh in Ancient Egypt was not only a ruler but also the head priest and God. The combination implies that the mystical creature has human intelligence and immense strength and authority; truly the king of beasts. Louboutin has been an influential brand for decades which connotes the strength and authority it has on upcoming designers present and to come. Since the original Sphinx is immobile it presents the idea of eternity and is carved from bedrock. The Sphinx is protecting and watching over the pyramids of Giza, as well as watching you. The addition of the Sphinx to the Louboutin display may connect the iconic red-outsole bottom that each pair of Louboutin shoes are adorned with. Likewise to the Sphinx, the red outsoles are definitely an eternal trademark to the Louboutin brand. 
      
   
 This chosen theme is definitely appealing to buyers since the Ancient Egyptian world has been the most inspiring and marveled time period in ancient history. The Pyramids of Giza are part of the seven wonders of the world and to display Louboutin merchandise amid glorified aspects may subconsciously influence customers that the products are of great value. 


              As a high-end label, it is no surprise that the Louboutin designs were     
                         celebrated on pedestals of various heights. 





       The Christian Louboutin window display is extremely eye-catching. There is intricate detail in the papyrus paintings featuring Ancient Egypt and figurines wearing the same high heeled Louboutin’s and sandals that are on display.The Louboutin figurines seem to be in their own style of a composite pose since they have voluptuous womanly curves. They are also in their own form of canon of proportions due to their long legs; an ideal characteristic of a high fashion model in the 21st century. The papyrus Louboutin paintings hold tradition with the addition of cartouche, which is the framing of the hieroglyphic inscriptions signifying sacredness and honor. 



Christian Louboutin is definitely making a serious statement that the brand is worthy to be distinguished as everlasting since it is among one the most fascinating and glorified time periods in history.

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